About JUICY MARBLES
SHOPIFY DEVELOPMENT
CONVERSION-FOCUSED UX + UI
APP INTEGRATION + STYLING
LONGTERM PLATFORM MANAGEMENT
Juicy Marbles is a EU-based alternative meats company selling hyper-realistic vegan steaks, fish, and ribs.
Rather than preaching veganism or leaning on the "alt-meat" label, the brand positions itself as a regular food brand for people who love cooking: its cuts are sold raw and unseasoned so people can cook them at home to their own taste, celebrating the ritual of a good sear and a proper meal.
That attitude carries into a loud, playful identity (the firm is known for its quirky marketing) with cheeky copy, punchy colours, and retro, deli-counter-inspired design that tips its hat to classic food culture while feeling fresh and current.
The Goal
The biggest challenge developing the online Juicy Marbles universe was creating 3 identical be individual websites for each of their primary markets (US, EU, UK).
On top of that, JM had regular product and bundle drops requiring robust back-end set up and a constantly evolving storefront that was always unique to each campaign and still built on elements that were easy to reuse and adapt.
The highlights of what we built:
We created a completely bespoke Shopify theme to be pulled across each market with fully adaptable sections made to simplify future campaign prep and strategy.
We gamified the shopping experiences with playful sections and quick-add systems to facilitate the user experience and improve conversions.
We also integrated a strong SEO and AEO foundation, creating a custom Recipes index that improved organic traffic to the website.
