About OBART
Founder Sophia and Marc-Alexandre built OBART around one frustration: the scents we love fade too fast. They created the first fragrance routine, with the step that comes before the perfume: the first fragrance primer that extends the fragrance wear by up to 8 extra hours.
They also developed a range of Eau de Parfum made to be worn alone or layered together to create custom, individual scents. Each perfume is clean, vegan, cruelty free and long lasting. All were created and produced in France, with the master parfumers at Firmenich.
CONVERSION-FOCUSED UX + UI
APP INTEGRATION + STYLING
CUSTOM SHOPIFY DEVELOPMENT
The Goal
OBART was launching their first site with a first-of-its-kind product: the fragrance primer.
They needed a platform that clearly explained what the product is, how it works, and why you need it, while also guiding customers through the world of scents.
The goal was to make the benefits clear, the uses easy to understand, and their unique fragrance combinations exciting to explore. All while creating an intuitive shopping experience that turned curiosity into confident purchases.
What We Built
We started from scratch with thorough market research, competitor analysis, and strategic site planning to create a user flow unique to OBART's goals, products, and customers.
From there, we designed and developed a fully custom Shopify theme with bespoke elements that highlight the benefits of their hero product, guide customers through scent discovery, and encourage experimentation with fragrance layering.
