About The Carry
The Carry launched in 2025 with the goal to redefine what it means to age powerfully for women. Most women are told to do more: More steps, more classes, more willpower.
Founders Cortney and Esther built something different: a weighted vest designed around the science of what women's bodies actually need, at every stage of life.
Since launch, Cortney and Esther have cultivated a beautiful community of women uplifting each other through their health and wellness journeys IRL and online.
CONVERSION-FOCUSED UX + UI
APP INTEGRATION + STYLING
CUSTOM SHOPIFY DEVELOPMENT
PLATFORM MANAGEMENT
The Goal
From The Carry’s founders: “Our site was fine, but we were ready to make some meaningful updates to not only up-level our brand's vibe and aesthetic, but make it more shoppable in an effort to increase conversions as we migrated towards our official launch from preorder.”
What we Built
We started from scratch: thorough market research and site planning with a user flow unique to The Carry’s goals and needs.
We designed and developed a fully custom Shopify theme with multiple bespoke elements that highlight the benefits of their hero product, showcase the importance of weighted walking, and building a strong sense of trust and loyal community.
The Result
+50K additional revenue in the first 3 months post re-launch
3x Conversions across the site
Reduced checkout dropoff by 13 points
8x Average Order Value
